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    AI Adoption

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    RECEIPT #ARI-PA

    JUL 15, 2024

    Partially right.

    PREDICTION BY

    Ari Paparo
    “While we haven’t seen major shifts in the agency world due to AI, I think everyone knows it’s coming,”

    FOLLOW-UP

    As of early 2026, major, revolutionary shifts in the agency world due to AI have not occurred, yet agencies have increasingly integrated AI tools and acknowledge future AI-driven changes. This aligns with Paparo's mixed, evolving prediction.

    ORIGINAL SOURCE

    The Current
    Advertising agenciesAI adoption